CLIENT: Bia Lagoa
LOCATION: USA
SCOPE: Brand Strategy and Analysis, Print Publication, Website, Social Media
DELIVERABLES: Brand Analysis, Shopify Store, Style Guide, Product Catalogue
YEAR: 2024
This project involved developing a comprehensive brand strategy and communication system for Bia Lagoa, a handmade jewellery brand. Through research and brand analysis, I established the tone of voice and visual direction before creating the identity, Shopify website, social media assets, and product catalogue. The outcome was a cohesive brand experience that communicated the philosophy, symbolism, and craftsmanship behind the collection.
Bia's work is more than jewellery design; it's a dedicated, intentional space that invites us to strip away the noise and return to our natural rhythm. Drawing inspiration from the intricate patterns found within our personal blueprints, she creates pieces that serve as physical anchors, helping us reconnect with our own unique design.
