CLIENT: Titi Lili
LOCATION: Brazil
SCOPE: Brand Identity, Visual Strategy, Packaging Design, Textile Labelling
DELIVERABLES: Rebranding, Sustainable Packaging, Fabric Labelling
YEAR: 2025
This project focused on elevating Titi Lili's presence across art fairs and cultural events. Drawing on visual elements from the two existing sub-brands, I developed a cohesive identity system that united the brands while maintaining their individual character. Sustainable packaging solutions, including recycled shopping bags, tissue wrapping, and organic fabric labels, further strengthened the brand's visual presence and environmental responsibility.
Meet sisters Titi (Etiene Carneiro) & Lili (Eliane Brainer).
This beautiful collaboration brings together two sisters who retired from the IT industry to pursue a lifelong passion for art. Their brands are born from deeply personal stories. Inspired by cherished childhood memories, Titi founded Titi Mouton in 2014, crafting unique fabric dolls that celebrate imagination and creativity. Lili started creating fabric birds to honour the memory of her son, Pedro Jorge Brainer, a passionate ornithologist who tragically passed away in a traffic accident in August 2016, leading to the creation of PJ Little Birds.
Titi & Lili brought their talents together and, through their art, seek to evoke beautiful memories, wonder, and love.
