CLIENT: Student Project
NAME: Tackle & Connect
SCOPE: Campaign Strategy, Brand Identity, Research, User Personas, Benchmarking, Brief Creation, Positioning, Media Touchpoints
FORMAT: An 81-page campaign design proposal book, hardcover
YEAR: 2024
Tackle & Connect is a research-led communication campaign developed for Ending Loneliness Together , exploring the growing loneliness epidemic among young Australians. Grounded in public health research, audience insights, benchmarking, and user testing, the project explores the role of connection, belonging, and wellbeing in addressing social isolation through a strategic campaign system comprising brand identity, messaging, media touchpoints, and engagement tools designed to encourage meaningful social connection.
A whole new App on loneliness offering emotional support, face-to-face events, journal entries and our most innovative feature yet - a seasonal loneliness calendar!
The calendar is personalized to help you identify when you’d feel most triggered by loneliness. We show monthly triggers as well as instructions on how to tackle it.
Up to date website where details about the campaign and much more can be found
Colorful IG to attract Gen Z - here is a gold mine for our target audience, quality content
You’ll laugh. You’ll cry. We’ve been telling you... it’s all part of the human experience!
A go-to platform where our targeted audience keep informed from videos
Billboards at busy locations such as train stations and tram/bus stops
Wall murals at libraries, universities, workplaces
Posters around suburbs such as Fitzroy, Carlton and Prahran due to their vibrant and lively atmosphere
Pull up banners are an excellent option for pop up events, presentations, conferences, etc
A card deck with some gentle reminders for when loneliness thinks she’s more important than you are
Cute series of post cards available at libraries, post offices and supermarkets, at no cost
A little manual to help understanding why you’re feeling lonely, tips on tackle & connect
Stickers spotted behind tram seats, street signs and poles because let’s be honest, it’s a Melbourne thing! On a serious note, laptop stickers are (or should be) the main intent